Bartrack is a Virginia-based company that set out to solve the issue of shrinkage in the beer industry. They were looking for more content update support, site progression, and a site that’s easier for them to work with.
We migrated their site and shrinkage calculator — which calculates the profit companies would gain from using Bartrack’s product — and modified its custom code. Search engine optimization was another cornerstone of this project: we highlighted products, and optimized images throughout. We also completed a considerable amount of digital marketing through the implementation of Google Search Console, Google Analytics, and Facebook Pixel.