Digital Minerva is Our Name
#Teamwork is Our Game
Digital Minerva is Our Name
#Teamwork is Our Game
James Carter headshot


Team Principal
Pronouns: he/him

James, originally from the historical city of Bath, England, began his journey in online business when he built an eCommerce website selling baby products to fund his family’s move from England to Virginia in 2005. That venture kicked off a love for marketing that would eventually lead to the opening of his own full-service marketing agency. He honed his digital marketing skills while serving as webmaster for James Madison University, and he’s always trying to learn and keep up with new digital trends. He’s all about that collaborative nature of this friendly city, and is very proud to call Charlottesville and Central Virginia his home.

Taylor Morris headshot


Designer Extraordinaire
Visual Media Specialist
Pronouns: they/them

Taylor is a recent graduate of the School of the Art Institute of Chicago where they studied Visual Communication. They stumbled into the field thanks to a friend’s suggestion and haven’t stopped designing since. Before discovering their love of design, Taylor dabbled in print media and film. This interdisciplinary background arms them with a wide range of creative solutions, from illustration to videography. Although currently a resident of Chicago, Taylor remains rooted to their home state of Virginia where they have led fundraising campaigns and developed visual identities for nonprofits and educational institutions. Outside of work, Taylor enjoys soaking up Chicago’s historic architecture, traveling, antique shopping, complaining about the winter, and watching lots of baseball.

Natali Anderson headshot


The Curious Creative
Digital Marketing and Web Design Specialist
Pronouns: she/her

Natali recently graduated from James Madison University, where she studied interactive design and visual communication. Originally from Ellicott City, Maryland, she recently moved to Richmond to kick-start her post-grad life. Natali has a strong passion for client work, whether they are nearby or from distant locations, and enjoys witnessing her creative projects come to life. She served as the Creative Director at Bluestone Communications, JMU’s student-run PR firm, where she continuously honed her skills and gained valuable leadership experience. In addition to design and web development, Natali is interested in photography and digital marketing. Outside of work, you can often find Natali exploring new coffee shops, baking delicious treats, walking her dog Zara, or enjoying quality time with friends and family.

Kayla Olden Headshot


Copywriter & Content Strategist




Caitlin Fikac


The Conversion Queen
Digital Marketing Specialist
Pronouns: she/her

Caitlin stumbled into the digital marketing world while a senior at JMU in 2016 and hasn’t looked back since. Over the last 5 years, she’s managed digital marketing campaigns for a variety of clients across a range of industries. Caitlin, a Virginia native, is passionate about supporting local VA businesses and genuinely views herself as an extension of any client team she supports. While not working, you’ll either find Caitlin lounging with her dogs in the backyard or at the barn practicing her equitation skills. 

Kayla Olden Headshot


The Experience Curator
Digital Intern
Pronouns: she/her

Kayla is a junior at James Madison University, majoring in interactive design and minoring in educational media. Born and raised in Richmond, she discovered a love for media in middle school and hasn’t stopped creating since. Kayla has always wanted to attend James Madison and has had an incredible time being here the last three years while learning more about user experience and visual design. During her years at the university, she has loved working with small businesses, making ideas come to life within graphics. She also has a strong interest in creating the best possible experience for users and will strive to make that happen. Outside of the office, Kayla loves hanging out with her cat Morty, going thrifting, snowboarding, and being with her friends and family.