Digital Minerva is Our Name
#Teamwork is Our Game
Digital Minerva is Our Name
#Teamwork is Our Game


Team Principal

James, originally from the historical city of Bath, England, began his journey in online business when he built an eCommerce website selling baby products to fund his family’s move from England to Virginia in 2005. That venture kicked off a love for marketing that would eventually lead to the opening of his own full-service marketing agency. He honed his digital marketing skills while serving as webmaster for James Madison University, and he’s always trying to learn and keep up with new digital trends. He’s all about that collaborative nature of this friendly city, and is very proud to call the Shenandoah valley his home.

Brianne Petrone


Resident Storyteller
Digital Media Specialist

Brianne is fresh out of college after studying Media Arts & Design at James Madison University. With a background in video editing and production, her passions lie in creating impactful, evocative content through visual storytelling. Brianne has video and marketing experience in the startup world, and most recently worked for JMU’s Recruitment Marketing Department. Aside from video, Brianne also has passions for photography and writing. Her favorite part of producing content is the ability to mix visuals with audio to create a lasting impression and make people feel something. When not working, you can find her documenting her surroundings, trying out different coffee shops, traveling, and spending time with friends and family.

Natali Anderson Headshot


Digital Intern

Natali is a current student at James Madison University studying Media Arts and Design. She has a concentration in interactive design but she also enjoys visual communication. Natali has gained experience working with clients in an academic setting, but she is excited to gain real world experience with local Harrisonburg clients. Natali also has passions for photography and digital marketing. After work you will find Natali baking, walking her dog, or spending time with friends and family.

Katie Carney



Katie Carney is a mom, educator, and writer who has called Harrisonburg her home since 1993. In the last quarter century, she’s written hundreds of articles for magazines, websites, and blogs, a fair heap of instructional and training materials, dozens of blurbs about local farmers, and more academic research papers than she ever really wanted to. Katie’s favorite type of writing is storytelling, because it creates lasting friendships and a deeper connection to her community. Katie holds a B.A. in English and an M.A. in Strategic Communication and Advocacy, both from James Madison University. When not working, she enjoys hiking, going for a float, reading in a hammock, chatting around the fire pit, and trying new beers in new places.



Caitlin Fikac


The Conversion Queen
Digital Marketing Specialist

Caitlin stumbled into the digital marketing world while a senior at JMU in 2016 and hasn’t looked back since. Over the last 5 years, she’s managed digital marketing campaigns for a variety of clients across a range of industries. Caitlin, a Virginia native, is passionate about supporting local VA businesses and genuinely views herself as an extension of any client team she supports. While not working, you’ll either find Caitlin lounging with her dogs in the backyard or at the barn practicing her equitation skills.