James McHone Jewelry
Photography, Website Design & Development
Refined Radiance
James McHone Jewelry has been buying, selling, and trading fine antique and estate jewelry for 36 years. They desired to update their site to more accurately reflect their high quality products and customer service.
We worked hard to update this site in a live environment, publishing pages as they were completed. We also photographed the store, a number of products, and the staff to showcase on the website. The final site we crafted is truly a gem!
A Fresh Sparkle
Their previous site was several years out-of-date, and did not successfully convey the high-quality products being sold. Our new website features a clean, modern aesthetic inspired by the antique and vintage jewelry that defines their brand. We curated a design that reflects the elegance and craftsmanship of their products, incorporating high-resolution images to show each piece’s unique details. The revamped site not only showcases their jewelry with clarity and style but also ensures an intuitive, user-friendly experience. Enhanced navigation and a sleek, responsive design now provide visitors with a seamless journey from browsing to purchasing.
Simplified Selections
We designed a shop page focused on simplicity and speed. We implemented a layout that highlights key product details and makes quick decision-making possible. Items are able to be searched, making it easy for customers to find exactly what they’re looking for. The filtering system makes it easy for shoppers to sort through categories, helping users quickly find the product that’s just right for them. The shop page provides a fast and enjoyable purchasing experience, ensuring that customers can effortlessly add their favorite pieces to their cart and complete their transactions with ease.
