Collaborative. Efficient. Powerful.
On The Road Collaborative provides afterschool educational opportunities and hands-on learning experiences to youth. Their goal is to empower youth and close the education gap experienced by low-income families.
Harrisonburg, VA is known as “the Friendly City,” and this project fits right in to our town’s friendly culture. We collaborated with two other downtown small businesses to bring this project together, and it was a joy to see it all through. The team here at Digital Minerva is proud to be able to work along side such an outstanding organization.
Following the excellent branding, developed by Matt Leech, the design for On The Road Collaborative’s website is bold and inspring. We worked with Matt to ensure his initial aesthetic vision for On The Road Collaborative was successfully translated to the web.
The site’s use of gold and black, heavy all-caps fonts, and a photo-heavy design informs users of this organization’s bold mission right from the homepage. This design scheme also compliments the empowering rhetoric that Sarah Featherstone crafted.
Another key element to this project was the development of a fully functional eCommerce platform. We built an online store complete with seven products. All products feature appropriate imagery, sizing information, and more. The platfor allows customers to pay with PayPal or card.
In addition to selling On The Road Collaborative branded products, we also worked to add a donation option to their online store. A pop-up appears in customers’ carts allowing them to easily add a donation to their purchase. This simple addition can really help with their fundraising!
Built with Search in Mind
Every website we design and build is engineered and optimized according to the most up-to-date search engine practices. We’ll work with you to help make sure your pages load fast, and the copy on your site is attractive to both people and search engines alike.
We work with Google Analytics and the Facebook Pixel so you can monitor the performance of your site and track conversions from your social media.