James
Team Principal
Director
Pronouns: he/him
James, originally from the historical city of Bath, England, began his journey in online business when he built an eCommerce website selling baby products to fund his family’s move from England to Virginia in 2005. That venture kicked off a love for marketing that would eventually lead to the opening of his own full-service marketing agency. He honed his digital marketing skills while serving as webmaster for James Madison University, and he’s always trying to learn and keep up with new digital trends. He’s all about that collaborative nature of this friendly city, and is very proud to call Charlottesville and Central Virginia his home. James also has a passion for photography, capturing the events, businesses, and people of Central Virginia and the Shenandoah Valley under the alias of The Benevolent Photographer
Natali
The Curious Creative
Digital Content Manager
Pronouns: she/her
Natali recently graduated from James Madison University, where she studied interactive design and visual communication. Originally from Ellicott City, Maryland, she recently moved to Richmond to kick-start her post-grad life. Natali has a strong passion for client work, whether they are nearby or from distant locations, and enjoys witnessing her creative projects come to life. She served as the Creative Director at Bluestone Communications, JMU’s student-run PR firm, where she continuously honed her skills and gained valuable leadership experience. In addition to design and web development, Natali is interested in photography and digital marketing. Outside of work, you can often find Natali exploring new coffee shops, baking delicious treats, walking her dog Zara, or enjoying quality time with friends and family.
Kayla
The Experience Curator
Digital Marketing and Web Design Specialist
Pronouns: she/her
Kayla is a James Madison University graduate. She got her bachelor’s in interactive design with an educational media minor. Born and raised in Richmond, she discovered a love for media in middle school and hasn’t stopped creating since. Kayla is now located in Richmond, VA, expanding her experiences within visual and user design. During her years at university, she loved working with small businesses, making ideas come to life within graphics. She also has a strong interest in creating the best possible experience for users and will strive to make that happen. Outside of the office, Kayla loves hanging out with her cat Morty, going thrifting, snowboarding, and being with her friends and family.
Teagan
The Detail Devotee
Digital Intern
Pronouns: she/her
Originally from Crofton, Maryland, Teagan is pursuing a Media Art and Design degree at James Madison University, focusing on UX/UI design and digital storytelling. She is passionate about creating user-centered experiences and is always eager to learn and contribute fresh ideas. Outside of design, Teagan enjoys spending time with her family, walking her dogs, Maverick and Goose, and designing things that make people smile.
Jessica
Wordnerd
Copywriter & Content Strategist
Brandy
Queen of Schedule Tetris
Visual & Social Media Specialist
Pronouns: she/her
After years of collaborating as a freelance photographer for Digital Minerva and their clients, Brandy has stepped aboard the team. With a background in photography, social media marketing, art, event planning, and graphic design, she brings a dynamic blend of creativity and organization. Known for her knack in time management, productivity, and bringing people together, she is passionate about crafting meaningful digital experiences and helping brands connect with their audiences. When she’s not orchestrating seamless schedules or curating digital media, you’ll likely find her brainstorming fresh ideas, pulling people together for a cause, or proving that there’s always room for one more great project on the to-do list.
Caitlin
The Conversion Queen
Digital Marketing Specialist
Pronouns: she/her
Caitlin stumbled into the digital marketing world while a senior at JMU in 2016 and hasn’t looked back since. Over the last 5 years, she’s managed digital marketing campaigns for a variety of clients across a range of industries. Caitlin, a Virginia native, is passionate about supporting local VA businesses and genuinely views herself as an extension of any client team she supports. While not working, you’ll either find Caitlin lounging with her dogs in the backyard or at the barn practicing her equestrian skills.
