Resources
Our 2020 in Review
We can all agree that 2020 has been quite the year, it feels almost too obvious to state, especially with the great loss many have experienced. It’s been challenging in ways we never could have imagined, and it’s been a powerful force for change and progress. Perhaps...
Google My Business Has Done it Again
Ok, so we’ve been talking a lot about Google My Business recently, but deservedly so. They have really stepped up their game in light of COVID-19. From introducing new online attributes, to dine-in options, to the ability to add a COVID-19 post and more, Google My...
New Google My Business Attributes for Online Services
In the last few days Google has introduced four new attributes for your Google My Business listing. During the past few months Google has rolled out a couple rounds of new attributes in order to help businesses adapt to the increasingly online marketplace created in...
Adapting to an Increasingly Online World
With workplaces mandating that employees work from home, universities shifting to online-only classes, and restaurants progressing toward restricted capacity dining rooms and online order and delivery, digital business solutions are a rising necessity. We’re...
New Google Features to Keep Your Food Business Information Updated
Do you manage a food business? Has COVID-19 affected your business operations such as the hours, menu, and take-out options? Google has created new features in Google My Business to keep your customers informed on the temporary changes to your business. What is Google...
A different kind of brewery collaboration
Since we closed down the office in the early half of March, we have been busy assisting our clients to adapt to the climate that we currently find ourselves in. Part of Minerva's philosophy is to help local non-profits. We don't share that work or post on Facebook how...
Cookies: What You Need to Know
What are cookies? Cookies are small pieces of data collected from websites you visit, and are stored on your web browsers. Cookies were originally designed to…
10 Common Website Mistakes
We’ve all stumbled upon some pretty bad websites, and some just plain awful ones. If you’re like me, you find analyzing these websites to be a fun learning experience. A good way to improve your skills is to learn what not to do. Here are ten common website mistakes, that you surely don’t want to make.
A Helpful Guide to WordPress Post Categories
Typically WordPress posts are used for blog posts, but they don’t have to be. Posts can be used for a multitude of content on your website, you just have to get creative. Every WordPress post must be placed in category, so knowing your way around those post categories can be helpful in making your site the best it can be.
A Helpful Guide to WordPress Menus
Menus are crucial to websites.They serve as the primary means of navigation, and immediately give the user a good idea of what the business has to offer. They are also one of the first things that a user sees when visiting a new site, so it’s important to make a good first impression. Site menus are high risk; if they are broken or confusing to use, users will abandon your site at lightning speed.